HOCO HD2 Joy ring magnetic desktop stand
HOCO HD4 Seaview mobile phone lazy holder
HOCO HE10 1.7L retro electric kettle(EU)
HOCO HE12 1.7L stainless steel electric kettle(EU)
HOCO HE20 8L air fryer with touch screen(EU)
Hoco HE21 8L air fryer with touch screen and window(EU)
HOCO HE22 4.5L borosilicate glass air fryer with touch screen(EU)
HOCO HE32 1.8L electric juicer blender(EU)
HOCO HE33 1.5L electric retro juicer blender(EU)
HOCO HE50 Retro toaster(EU)
HOCO HI11 10.1-inch tablet PC
HOCO HI12 10.95-inch tablet PC
HOCO HI13 10.1 inch digital cloud photo frame
Hoco HI15 8.68-inch tablet PC with call function(Eurasia and Africa)
Hoco HI26 self-powered wireless doorbell(EU)
HOCO HI32 WiFi4 USB external antenna wireless network card
HOCO HI33 WiFi5 USB internal antenna wireless network card
Hoco HI35 WiFi4 repeater(EU)
Hoco HI36 WiFi4 wireless router(EU)
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.