Hoco X122 Benefit silicone charging data cable Type-C(packaged)
Hoco X125 Exceso 60W charging data cable Type-C to Type-C
Hoco X125 Exceso PD30W charging data cable iPhone(Lightning)
Hoco X129 Advantage 12V charging cable Type-C to DC5.5
Hoco X129 Advantage 5V charging cable USB to DC5.5
Hoco X14 Double speed 60W charging data cable Type-C to Type-C(L=1M)
Hoco X14 Double speed PD charging data cable for Lightning(L=1M)
Hoco X14 Double speed PD charging data cable for Lightning(L=2M)
Hoco X14 Times speed lightning charging cable,(L=2M)
Hoco X14 Times speed micro charging cable,(L=2M)
Hoco X14 Times speed type-c charging cable,(L=2M)
Hoco X20 Flash micro charging cable (L=3M)
Hoco X20 Flash type-c charging cable (L=1M)
Hoco X20 Flash type-c charging cable (L=2M)
Hoco X20 Flash type-c charging cable (L=3M)
HOCO X21 Plus Silicone charging cable for Lightning(L=0.25M)
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.