Hoco HP44 Electric straightening hair comb with digital display(EU)
Hoco HP45 Heating straight hair comb
HOCO HP50 electric mini silent massager
Hoco HP51 Electric mini silent fascia gun
Hoco HP52 Shoulder and neck massager
Hoco HP53 Neck massager
Hoco HP54 Airbag eye massager
HOCO HP61 Electric oral flushing device with large-capacity water tank
Hoco HP63 Electric oral flushing device
Hoco HP65 Ears cleaning tool with camera
Hoco HP70 Digital hair ball trimmer
Hoco HP80 4-in-1 ladies trimmer and shaver
Hoco HP81 Double-head ladies shaver
HOCO HS1 Prestige home theater speaker
Hoco HT1 Max Marquis sports Bluetooth speaker
Hoco HT1 Pro Marquis sports Bluetooth speaker
Hoco HT2 Melody portable Bluetooth speaker
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.